People ask ChatGPT which shop to trust, whether a quote is fair, and what a repair should cost. If AI can't find your business, it recommends someone else. I build pages that answer the exact questions drivers ask, so you're the shop that comes up.
I've spent 30+ years starting and running my own companies, and I use AI every day to grow them. Start with a site audit and I'll show you where you're invisible right now.
What Our Customers Say
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
How we help Automotive
AI SEO
This page breaks down how car dealers, repair shops, and parts sellers can show up in ChatGPT and Google AI answers.
Dashboards & Reporting
For automotive businesses with data in multiple tools, this page explains how a single dashboard pulls it all together.
Logo & Branding
A practical look at logos, colors, and brand style for auto shops and vehicle businesses. What works and what it costs.
AI Deep Dive
A full teardown of your website, processes, and AI visibility—written plan and fixes shipped in 2-3 days.
Website & SEO Audit
A plain-English look at what a website and SEO check covers for car dealers, repair shops, and parts sellers, and what it finds.
AI Setup & Training
A plain guide to getting AI on every desk in your dealership or repair shop, wired into your real files and email, with training that sticks.
Workflow & Agent Automation
What phone agents, chat bots, and background automations look like inside a dealership or repair shop, with real scope and cost.
Software Cost Review
A plain look at the software an automotive business pays for, what overlaps, and what AI can handle instead.
Video Creation
How AI-made videos help car dealers, repair shops, and auto parts sellers get professional videos fast, without the usual cost and wait.
Marketing & Business Strategy
Plain look at how marketing and business strategy fit car lots, repair shops, and parts stores. No hype, just what works.
Common situations for Automotive
Specific situations we go deeper on for Automotive. Tap one to see the full answer.
AI SEO
How to show up in AI search results
Website & SEO Audit
Website gets traffic but no leads
AI Deep Dive
How to choose a good AI consultant
Website & SEO Audit
Why is my website not showing up on Google
Logo & Branding
AI logo design vs a human designer
Logo & Branding
When should you rebrand your business
Marketing & Business Strategy
Marketing strategy for a small business
Marketing & Business Strategy
How to grow my small business
AI SEO
How do I get my business recommended by ChatGPT
AI SEO
How much does AI SEO cost
AI Setup & Training
My team won't use AI tools
Workflow & Agent Automation
Drowning in repetitive admin tasks
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Scott Gerke, the Focus Dude.