Homeowners and general contractors ask ChatGPT who to hire now. Most contractor websites give AI nothing to work with: no real service pages, no city pages, no answers to the questions people actually ask. I build that out so you show up when the work gets handed out.
I started in insulation and asbestos removal in 1988 and was VP of an environmental construction company at 23, running up to 80 guys across nuclear plants and big industrial jobs. I still run the website and SEO for my family's insulation company today.
What Our Customers Say
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
How we help Construction & Trades
AI SEO
Customers ask AI for plumbers, roofers, and electricians. Here is how your business gets quoted instead of ignored.
AI Deep Dive
A plain look at how AI fits a contractor, roofer, plumber, or trade business. Real answers, no tech fluff.
Video Creation
Here’s what video creation looks like for a construction or trades business: what works, what it costs, and how to start.
Website & SEO Audit
A page-by-page check of your site and your competitors. See exactly what keeps your phone quiet and your bid invites low, with plain evidence you can act on.
AI Setup & Training
A practical guide to getting AI tools installed, connected to your files and email, and training your team so they actually use them every day.
Workflow & Agent Automation
You run a construction or trade business. This page shows you what phone agents, chat bots, and background automations look like when they answer calls, book estimates, and handle the paperwork that piles up after hours.
Dashboards & Reporting
This page explains how a single morning dashboard can pull your scattered job costs, invoices, and schedules into one clear view. No fluff, just how it works for crews, subs, and owners.
Software Cost Review
A line-by-line look at your software bills for field and office. See what overlaps, what sits unused, and where AI can take over.
Logo & Branding
A look that holds together on your trucks, your site, and your invoices. Built for how customers find and judge you.
Marketing & Business Strategy
How marketing and business strategy work for contractors and trade owners. What fits, what sells, and what to skip.
Common situations for Construction & Trades
Specific situations we go deeper on for Construction & Trades. Tap one to see the full answer.
AI SEO
How to show up in AI search results
AI SEO
How do I get my business recommended by ChatGPT
AI SEO
How much does AI SEO cost
Software Cost Review
Can AI replace some of my software
Logo & Branding
When should you rebrand your business
Marketing & Business Strategy
Do I really need a business plan
AI Setup & Training
My team won't use AI tools
Website & SEO Audit
Website gets traffic but no leads
Workflow & Agent Automation
Drowning in repetitive admin tasks
AI Deep Dive
How much does AI consulting cost
Workflow & Agent Automation
Can I automate my business myself with no-code tools
AI Deep Dive
How to choose a good AI consultant
Recent Articles
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Small business teams spend nearly half their week on repetitive, error-prone manual work. The surprising part? Fixing this problem pays for itself faster than most business investments—often within a quarter.
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40% of Your Time Is Wasted: Why Small Business Owners Need AI Automation Now
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Your customers stopped Googling. They ask ChatGPT, and AI names three businesses—yours isn't one. WordPress sites optimized for AI search see 23-31% more traffic. Here's the strategy that works.
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The Hidden 15-25% Revenue Leak: What Your Business Audit Will Uncover
Your business is likely losing 15-25% of potential revenue to hidden process inefficiencies. A structured audit uncovers exactly where that money is going—and how to get it back with a 2-4x ROI within the first year.
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Scott Gerke, the Focus Dude.