Homeowners and general contractors ask ChatGPT who to hire now. Most contractor websites give AI nothing to work with: no real service pages, no city pages, no answers to the questions people actually ask. I build that out so you show up when the work gets handed out.
I started in insulation and asbestos removal in 1988 and was VP of an environmental construction company at 23, running up to 80 guys across nuclear plants and big industrial jobs. I still run the website and SEO for my family's insulation company today.
What Our Customers Say
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
How we help Construction & Trades
AI SEO
Customers ask AI for plumbers, roofers, and electricians. Here is how your business gets quoted instead of ignored.
AI Deep Dive
A plain look at how AI fits a contractor, roofer, plumber, or trade business. Real answers, no tech fluff.
Video Creation
Here’s what video creation looks like for a construction or trades business: what works, what it costs, and how to start.
Website & SEO Audit
A page-by-page check of your site and your competitors. See exactly what keeps your phone quiet and your bid invites low, with plain evidence you can act on.
AI Setup & Training
A practical guide to getting AI tools installed, connected to your files and email, and training your team so they actually use them every day.
Workflow & Agent Automation
You run a construction or trade business. This page shows you what phone agents, chat bots, and background automations look like when they answer calls, book estimates, and handle the paperwork that piles up after hours.
Dashboards & Reporting
This page explains how a single morning dashboard can pull your scattered job costs, invoices, and schedules into one clear view. No fluff, just how it works for crews, subs, and owners.
Software Cost Review
A line-by-line look at your software bills for field and office. See what overlaps, what sits unused, and where AI can take over.
Logo & Branding
A look that holds together on your trucks, your site, and your invoices. Built for how customers find and judge you.
Marketing & Business Strategy
How marketing and business strategy work for contractors and trade owners. What fits, what sells, and what to skip.
Common situations for Construction & Trades
Specific situations we go deeper on for Construction & Trades. Tap one to see the full answer.
AI SEO
How to show up in AI search results
AI SEO
How do I get my business recommended by ChatGPT
AI SEO
How much does AI SEO cost
Software Cost Review
Can AI replace some of my software
Logo & Branding
When should you rebrand your business
Marketing & Business Strategy
Do I really need a business plan
AI Setup & Training
My team won't use AI tools
Website & SEO Audit
Website gets traffic but no leads
Workflow & Agent Automation
Drowning in repetitive admin tasks
AI Deep Dive
How much does AI consulting cost
Workflow & Agent Automation
Can I automate my business myself with no-code tools
AI Deep Dive
How to choose a good AI consultant
Recent Articles
Real Estate Video Costs: Why $3,000-$10,000 Per Video Breaks Your Budget (And What Actually Works)
Videographers quote $3,000-$10,000 per video because shooting days are expensive. But real estate agents need multiple videos, not one. We break down the true cost structure and show you when retainer models and AI production actually save money.
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Why Your Retail Business Isn't in AI Search Results (And How to Fix It in 3 Steps)
Your customers stopped Googling. They ask ChatGPT and Google AI Overviews instead, and your business isn't in those answers. Here's why, and how retail owners are reclaiming visibility.
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You've heard SEO is dead. You've also heard agencies charge $2,000 a month. The truth: SEO is absolutely worth it for restaurants, but only when you measure results by pages that rank, not hours billed. Here's what the data shows.
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40% of Your Team's Time Is Wasted on Automatable Tasks: Here's How to Reclaim It
Your team is spending 40% of their time on work machines could handle. Discover why businesses that invested in AI automation and email infrastructure are pulling ahead in 2026, and what your audit should reveal.
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Is SEO Worth It for Manufacturers? 92% of Marketers Say Yes: Here's How to Know If Your Money Is Actually Working
SEO isn't dead for manufacturers, 92% of marketers actively use it. The question isn't whether SEO works, but whether your vendor is shipping pages that answer buyer questions or just sending reports. Here's how to tell the difference.
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SEO for Logistics Companies: Why 50%+ Organic Lead Growth Is Possible (And How to Avoid Wasting $2K/Month)
Reddit says SEO is dead. Agencies charge $2,000/month. But one logistics company grew monthly organic leads by over 50%. The difference? Treating SEO as a demand engine, not a reporting treadmill.
Read more →FocusDude
Scott Gerke, the Focus Dude.