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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
Sometimes you don't need another tool. You need someone who's actually run businesses to look at yours and tell you what to do next. We talk through pricing, positioning, marketing, and where AI fits, and you leave with a short list of moves. I've started and run companies for 30+ years across construction, finance, fitness, retail, restaurants, and software. I've made most of the mistakes already.
Why You Can Trust Us
10,000+ hours using AI
Built and runs eezyRank
Founder of Fisheez
30+ years starting and running businesses
Patents and trademarks held
This works as a one-time session or an ongoing thing. One-time: we spend a couple hours on your biggest question, like pricing, a new service, or a slow pipeline, and you leave with a decision. Ongoing: I'm the person you call before you spend real money on anything.
I've priced gym memberships, retail products, restaurant menus, and software subscriptions with my own money on the line. That's where the advice comes from.
Customer reviews
★5.0 · 4 reviews“
★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
Common questions
Marketing strategy for a small businessYou post sometimes, boost an ad sometimes, sponsor a thing sometimes. None of it connects and none of it measurably sells.Strategy means picking the one channel where your buyers actually look, doing it consistently for six months, and measuring leads, not likes. Scattered effort across five channels loses to focused effort on one.
How to grow my small businessRevenue has been flat for two years. You work more hours than ever. Working harder is not producing growth anymore.Flat revenue with maxed-out hours means the constraint is structural: pricing, capacity, or lead flow. Find which one is binding before spending on anything. Growth spend on the wrong constraint is money burned.
Do I really need a business planBanks want one. Advisors say write one. You suspect it will sit in a drawer while you run the actual business.You need the thinking, not the document. One page: who buys, why you, what it costs, what you charge, how people find you. If a lender needs the long version, generate it from the page that is true.
What I've built
Frequently asked questions
What's included in your Marketing & Business Strategy service?We offer deep dives, audits, custom builds, automation, and AI agent systems tailored to your business needs. Scott works with you to understand your specific challenges and builds solutions that fit your goals.
Do you work with businesses like mine?We work with businesses across different industries on marketing strategy and business optimization. If you're looking for consulting on strategy, process automation, or AI implementation, we can help determine if it's a fit during an initial conversation.
What kind of results can I expect?Our approach is custom-built to your business, so outcomes depend on your specific situation and goals. We focus on deep understanding of your challenges before recommending solutions, whether that's strategy refinement, automation, or AI systems.
FocusDude
Scott Gerke, the Focus Dude.
Marketing & Business Strategy by industry
The specific situations we handle in each industry.
Franchises & Multi-Location
E-commerce & Amazon Sellers
WordPress Sites
Local Service Businesses
Startups & Solo Founders
Nonprofits
Healthcare
Construction & Trades
Logistics & Transportation
Manufacturing
Restaurants & Food
Real Estate
Professional Services
Finance & Insurance
Fitness & Wellness
Home Services