You're the product team, the marketer, and the support desk. AI can carry half of that if you set it up right. I help founders build the systems: content that gets you found, agents that handle the repeat work, and a software stack that doesn't eat your runway.
I'm a solo founder too. I built eezyRank, I'm building Fisheez, and I was in the top 1% of ChatGPT users worldwide in 2025. Everything I recommend, I run myself first.
What Our Customers Say
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
How we help Startups & Solo Founders
AI SEO
A practical overview of AI SEO for startups and solo founders: how to show up in ChatGPT, Google AI, and other AI answers.
AI Setup & Training
You're in the right place. This page covers how AI setup and training works for a startup or solo founder, step by step.
Dashboards & Reporting
You have numbers in five tools. Here is what a single dashboard looks like for startups and solo founders, cost to first check.
AI Deep Dive
You landed here because you want a straight look at your business, not a sales pitch. This page covers what a full AI teardown looks like for a startup or solo founder, from first chat to finished plan.
Website & SEO Audit
You're a startup or solo founder wondering if your site is actually working. This page walks through what an audit really covers, no jargon.
Workflow & Agent Automation
Phone agents, chatbots, and background automations built into your startup's existing processes. The repetitive work stops landing on you.
Software Cost Review
A line-by-line look at what you pay for, what overlaps, and what AI can replace. Built for the way startups and solo founders actually work.
Video Creation
You need videos that explain your product, fit your brand, and don't take months. This page covers how AI video creation works for founders like you: explainers, brand stories, and shorts made in days.
Logo & Branding
A logo and brand look that holds together across your website, pitch deck, and emails. This is what that takes when you're building a company on your own.
Marketing & Business Strategy
You are in the right place. This page covers how to plan marketing and business strategy when you are a startup or solo founder.
Common situations for Startups & Solo Founders
Specific situations we go deeper on for Startups & Solo Founders. Tap one to see the full answer.
AI SEO
How do I get my business recommended by ChatGPT
AI SEO
How much does AI SEO cost
AI SEO
How to show up in AI search results
Workflow & Agent Automation
Drowning in repetitive admin tasks
AI Deep Dive
How to choose a good AI consultant
AI Setup & Training
How can AI help my small business
Dashboards & Reporting
How to track business expenses and income in one place
Software Cost Review
What is a software audit
Logo & Branding
When should you rebrand your business
AI Setup & Training
My team won't use AI tools
Website & SEO Audit
Website gets traffic but no leads
AI Deep Dive
How much does AI consulting cost
Recent Articles
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Your Team Is Wasting 40% of Their Time on Tasks a Machine Could Handle in Seconds
Small business teams spend nearly half their week on repetitive, error-prone manual work. The surprising part? Fixing this problem pays for itself faster than most business investments—often within a quarter.
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40% of Your Time Is Wasted: Why Small Business Owners Need AI Automation Now
Your business is bleeding time. Small business owners waste 40% of their productive hours on automatable administrative tasks—yet most operate without ever knowing what they're actually losing. Professional audits and AI-powered automation systems can recover that time and identify $50,000-$150,000 in annual cost savings.
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45% of Your Software Budget Is Probably Wasted: A Local Service Business Reality Check
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The $50K-$250K Audit Gap: Why Mid-Market Businesses Leave Money on the Table
Most mid-market businesses have never had a professional audit. That's a costly mistake. Our research shows comprehensive business audits uncover $50,000-$250,000 in annual efficiency gains—making them the highest-ROI consulting investment available in 2026.
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How WordPress Sites Get Named in AI Search Results (23-31% Traffic Increase)
Your customers stopped Googling. They ask ChatGPT, and AI names three businesses—yours isn't one. WordPress sites optimized for AI search see 23-31% more traffic. Here's the strategy that works.
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The Hidden 15-25% Revenue Leak: What Your Business Audit Will Uncover
Your business is likely losing 15-25% of potential revenue to hidden process inefficiencies. A structured audit uncovers exactly where that money is going—and how to get it back with a 2-4x ROI within the first year.
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Scott Gerke, the Focus Dude.