Homeowners ask ChatGPT who to call before they ever hit Google. The companies in those answers get the phone call. I build the city pages and service pages that put you there, and I can show you exactly what's ranking and what's invisible on your current site.
I run the website and SEO for my family's insulation company, so everything I build gets tested on a real home services business first.
What Our Customers Say
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
How we help Home Services
AI SEO
How a plumbing, HVAC, or electrical business shows up in ChatGPT, Google AI Overviews, and voice assistants. Real steps, no fluff.
AI Deep Dive
A full teardown of your website, software, and processes, plus what AI says about you. 2-3 days, a written plan, and fixes shipped or quoted. $1,500 flat.
Workflow & Agent Automation
What workflow & agent automation looks like for a Home Services business: phone agents, chat bots, and automations that stop the busywork.
Website & SEO Audit
You're in home services. Your site should turn visitors into calls. Here's what a real website and SEO audit looks like for you.
AI Setup & Training
How to get Claude on every desk, wired to your files and email, so your team actually uses it daily. No jargon, no fluff, just what fits a home service business.
Dashboards & Reporting
If your home services numbers live in different tools, this page shows how to pull them into one dashboard you actually check.
Software Cost Review
A plain look at your software bills for plumbers, electricians, HVAC, and other home service pros. See where money leaks and which tools earn their place.
Video Creation
What AI-made videos can do for a local home services business, and what it takes to get them live.
Logo & Branding
A clear, professional look for your home services business that holds together on your website, your trucks, and your invoices.
Marketing & Business Strategy
You run a home services business. You need a strategy that finds where the money really is. This page covers what that looks like.
Common situations for Home Services
Specific situations we go deeper on for Home Services.
AI SEO
How much does AI SEO cost
AI Deep Dive
How much does AI consulting cost
AI Deep Dive
How can AI help my small business
AI Setup & Training
How do I train my employees to use AI
Dashboards & Reporting
What is a KPI dashboard and do I need one
Dashboards & Reporting
How to track business expenses and income in one place
AI SEO
How do I get my business recommended by ChatGPT
AI SEO
How to show up in AI search results
AI Setup & Training
My team won't use AI tools
Website & SEO Audit
Website gets traffic but no leads
Workflow & Agent Automation
Drowning in repetitive admin tasks
Workflow & Agent Automation
Can I automate my business myself with no-code tools
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Scott Gerke, the Focus Dude.