A logo and a consistent look used to cost thousands and take weeks. With AI tools and a real process I do it in days: logo, colors, fonts, and the files you need everywhere your name shows up. I've built brands of my own, including one that sat on Kroger shelves for 6 years. The mark has to work on a shelf, a truck, and a phone screen.
The process: we talk about your business and who buys from you, I generate directions, you pick one, and I refine it until it's right. You get the logo in every format, the exact colors, the fonts, and a one-page guide so anything you print or post looks consistent.
I've been through this as the client too. Hipsy went through packaging, Amazon listings, trade show booths, and retail shelf tags. The brand held together because the rules were written down.
Customer reviews
★5.0 · 4 reviews
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
Common questions
How much should a logo costFiverr says $50. An agency says $5,000. Nobody explains what the difference buys you.See the answerThe logo mark is the cheap part. What costs money is the system around it: colors, fonts, usage rules, files for every surface. Pay for the system once and every future design decision gets faster.
AI logo design vs a human designerAI logo generators are cheap and fast. But every AI logo you have seen looks like every other AI logo.See the answerAI is a drafting tool, not a designer. Use it to explore fifty directions in an hour, then have judgment pick and refine one. The taste is the product; the generator is just speed.
When should you rebrand your businessThe logo is dated, the name no longer fits what you sell, or the look embarrasses you in front of bigger clients. But rebranding feels expensive and risky.See the answerRebrand when the brand actively costs you deals, not when you are bored of it. And never throw away name recognition: most rebrands should evolve the look and keep the equity.
AI SEO platform I built and run. Hundreds of pages per client, written and published automatically.
Frequently asked questions
Do you offer logo and branding services, or just consulting?See the answerWe offer deep dives, audits, custom builds, automation, and AI agent systems for businesses. Logo and branding work is part of our custom build capabilities, tailored to your specific needs.
What's included in your branding service?See the answerWe work with you on custom builds designed for your business. The scope depends on what you need, which we determine through an initial deep dive and audit of your current situation.
Do you work with businesses outside your local area?See the answerWe're Scott Gerke's personal consulting practice, and we work directly with clients on projects that need custom attention. Contact us to discuss whether your project is a fit for our process.
