A logo and a consistent look used to cost thousands and take weeks. With AI tools and a real process I do it in days: logo, colors, fonts, and the files you need everywhere your name shows up. I've built brands of my own, including one that sat on Kroger shelves for 6 years. The mark has to work on a shelf, a truck, and a phone screen.
The process: we talk about your business and who buys from you, I generate directions, you pick one, and I refine it until it's right. You get the logo in every format, the exact colors, the fonts, and a one-page guide so anything you print or post looks consistent.
I've been through this as the client too. Hipsy went through packaging, Amazon listings, trade show booths, and retail shelf tags. The brand held together because the rules were written down.
Fiverr says $50. An agency says $5,000. Nobody explains what the difference buys you.
The logo mark is the cheap part. What costs money is the system around it: colors, fonts, usage rules, files for every surface. Pay for the system once and every future design decision gets faster.
AI logo generators are cheap and fast. But every AI logo you have seen looks like every other AI logo.
AI is a drafting tool, not a designer. Use it to explore fifty directions in an hour, then have judgment pick and refine one. The taste is the product; the generator is just speed.
The logo is dated, the name no longer fits what you sell, or the look embarrasses you in front of bigger clients. But rebranding feels expensive and risky.
Rebrand when the brand actively costs you deals, not when you are bored of it. And never throw away name recognition: most rebrands should evolve the look and keep the equity.
We offer deep dives, audits, custom builds, automation, and AI agent systems for businesses. Logo and branding work is part of our custom build capabilities, tailored to your specific needs.
We work with you on custom builds designed for your business. The scope depends on what you need, which we determine through an initial deep dive and audit of your current situation.
We're Scott Gerke's personal consulting practice, and we work directly with clients on projects that need custom attention. Contact us to discuss whether your project is a fit for our process.
