I pull everything Google knows about your site: every indexed page, what ranks, what gets ignored, and why. Most owners have never seen this. On one recent audit, a site with hundreds of pages had only 26 that ever earned a single Google ranking. You get the findings in plain language, sorted by what to fix first.
The audit starts with Google Search Console, the data Google itself keeps on your site. If you've never connected it, I set it up. From there I see every page Google has indexed, every search that showed your site, and every click. Then I check the pages themselves: duplicate content, missing titles, broken links, pages that exist but say nothing.
You get a written report sorted by impact. The stuff costing you rankings today comes first. If you want the fixes done, I quote that separately, so you're never paying for work you didn't approve.
Customer reviews
★5.0 · 4 reviews
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
Common questions
Why is my website not showing up on GoogleYou search for your own business and find competitors, directories, and Facebook, but not your site. You have no idea how long it has been like this.See the answerUsually one of a few findable causes: pages blocked from indexing, no pages targeting what people search, or a site structure Google gave up on. An audit pinpoints which one within a day, with proof.
Website gets traffic but no leadsYour site gets visitors. They don't call or buy. You don't know why.See the answerA website audit finds the gaps: unclear calls to action, slow pages, broken forms, or content that doesn't match what people search. Fix those before you spend more on ads.
Is SEO worth it anymorePeople on Reddit say SEO is dead. Agencies quote $2,000 a month. You cannot tell if you would be buying results or buying reports.See the answerSEO is worth it when it produces pages that answer buyer questions, because those pages now feed both Google and AI answers. It is not worth it when the money goes to monthly reports. Judge any SEO spend by pages shipped, not hours billed.
Do I need an SEO company or can I do it myselfYou know your site needs work. Agencies want retainers. You have more time than budget, but no idea if do-it-yourself SEO is realistic.See the answerThe mechanical parts are learnable. The parts that bite are invisible: pages Google quietly ignores, duplicate content, broken structure. An audit tells you which situation you are in before you commit to either path.
AI SEO vs traditional SEOYou know SEO matters. But now your customers ask ChatGPT, not Google. You don't know which path to take.See the answerTraditional SEO builds authority for Google. AI SEO gets you quoted in AI overviews. You need both. Start with a solid traditional base, then add content that answers the exact questions AI assistants pull from.
AI SEO platform I built and run. Hundreds of pages per client, written and published automatically.
Frequently asked questions
What's included in a Website & SEO Audit from FocusDude?See the answerWe conduct a deep dive into your website and SEO performance to identify opportunities and issues. The audit covers technical, on-page, and strategic factors affecting your search visibility.
Do you offer custom solutions after the audit?See the answerYes. Beyond the audit itself, we provide custom builds and automation to address the gaps we find. We can also implement AI agent systems tailored to your business needs.
Who performs the Website & SEO Audit?See the answerScott Gerke leads this work as part of his personal consulting practice. He also built eezyRank and Fisheez, tools used in SEO and business automation.
