How much should a logo cost for a B2B and wholesale business?
You run a B2B and wholesale operation. Here is what a logo and branding system actually costs, and what that money buys you.
Fiverr says 50 bucks. An agency quotes 5,000. You are stuck in the middle, trying to figure out what a logo should cost for a B2B and wholesale company. Nobody spells out what changes between those two numbers.
The cheap option gives you a single picture file. That file might work on your website. But it will fall apart on a truck wrap. It will look fuzzy on an invoice header. It will not print cleanly on a shipping label. For a B2B and wholesale business, your logo shows up in too many places to get this wrong. You need a mark that stays sharp whether it is six inches wide on a box or six feet wide on a warehouse sign.
The logo mark itself is the small part of the cost. What you pay for is the system around it. That system includes the final color codes so your print shop matches your website. It includes font choices that stay readable on packing slips. It includes file types for every surface you touch, from embroidery on work shirts to a footer on your email. A real branding project for a B2B and wholesale company usually lands between 2,000 and 8,000 dollars. The range depends on how many surfaces you need covered and how many people need to sign off on the design.
This week, do not buy a 50-dollar logo. It will cost you more to replace later. Instead, list every place your logo lives right now. Your website. Your invoices. Your delivery vans. Your trade show banners. Your email signature. If that list is long, you need a system, not a file. You can call Scott Gerke and talk through what that list looks like for your business. He has built brands from scratch, including his own, and he knows which questions to ask.
Once the system is built, every future design choice gets faster. You will not wonder which blue to use on a new product sheet. You will not guess at a font for a sales deck. Your whole operation will look like one company. And your customers will notice that consistency every time they open a box or read a quote.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a B2B & Wholesale ask
ai graphic design vs human
AI is a drafting tool, not a designer. Use it to explore fifty directions in an hour, then have judgment pick and refine one. The taste is the product; the generator is just speed.
when should you rebrand your business
Rebrand when the brand actively costs you deals, not when you are bored of it. And never throw away name recognition: most rebrands should evolve the look and keep the equity.