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Website & SEO Audit That Actually Works for B2B & Wholesale

The full picture for B2B and wholesale. What an audit checks, why your market is different, and what you walk away with.

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You sell to other businesses or stores in bulk. Your website looks fine but the phone rarely rings. You wonder if Google even sees you. Maybe the site is old or was built without your market in mind. Now you need a clear list of what is broken and what to fix first.

You get a full read of your site and the sites of your competitors. Each page gets checked for broken links, slow load times, and missing information that Google needs. For B2B and wholesale, that means checking if your product codes, minimum order amounts, and bulk pricing show up anywhere. It means finding pages that talk to retail shoppers when your buyers are purchasing managers. You see exactly which pages rank, which ones do not, and what your competitors do better. Every finding comes with a screenshot or a live link, not a vague score.

B2B and wholesale buyers do not browse like retail customers. They compare specs, check minimum orders, and often need approval before they buy. One page that hides your wholesale pricing can cost you the lead. Your competitors are often old distributors with clunky sites, but they still rank because they have been around. Your audit looks at why. It checks the words buyers type when they search for a supplier, not the words a shopper types. It also checks if your site makes it easy for a purchasing manager to ask for a quote.

The cost depends on your site size and how many competitors you want compared. A small catalog site with ten product pages takes less time than a large distributor with hundreds of pages. Most audits finish in one to two weeks. You get a clear price before any work starts, and the findings are yours to keep. You can start with a single audit, not a long contract.

You share your web address and list a few competitors that worry you. FocusDude reads every page by hand and runs a technical check. He compares your site to those competitors and to how buyers search. You get a written list of issues, each with a screenshot or live link. Then you talk through the top fixes in order. After that, you decide what to fix yourself and what to hand off. No long meetings or confusing reports.

You have a clear list of what to fix first, and why. Your site no longer hides the things buyers need to see. You know which pages pull leads and which ones drag you down. You can hand the list to a developer or use it yourself. The phone and email start to feel different because the right people can find you.

Common questions about website & seo audit for B2B & Wholesale

why is my website not showing up on google

Usually one of a few findable causes: pages blocked from indexing, no pages targeting what people search, or a site structure Google gave up…

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do i need an seo company

The mechanical parts are learnable. The parts that bite are invisible: pages Google quietly ignores, duplicate content, broken structure. An…

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my website gets traffic but no leads

A website audit finds the gaps: unclear calls to action, slow pages, broken forms, or content that doesn't match what people search. Fix tho…

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10,000+ hours using AI
Built and runs eezyRank
Founder of Fisheez

What our customers say

"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."

T.J. Reagan, Elite Surgical Technologies · Google

"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."

Eric Lefebvre, Gateway Distribution · Google

"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."

Scott Ruprecht, Giveback XP · Google

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FocusDude handles website & seo audit for the B2B & Wholesale.

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