How do I get my finance & insurance business recommended by ChatGPT?
If you run a finance or insurance firm, this page explains how AI SEO gets your name into the answers ChatGPT gives your future clients.
You asked ChatGPT about your industry. Your competitors came up. You did not. It feels like you missed a sign-up sheet. But there is no sign-up sheet. No one at OpenAI registers businesses. Finance and insurance firms get mentioned when the AI sees pages that answer real questions clearly. If your name isn't on those pages, it won't show up.
ChatGPT and other AI tools don't have a secret database of businesses. They build answers from web pages they've already crawled. When someone asks for a financial planner or an insurance broker, the AI looks for pages that answer that question with clear facts. If your website only lists your services, the AI skips it. It wants content that teaches, explains, and cites sources. For finance and insurance, that means answering questions about policies, claims, regulations, and planning. Without those pages, you're invisible to AI.
Building the right pages takes time and effort. Most finance and insurance firms need dozens of articles, each targeting a specific question clients ask. A single article might cost a few hundred dollars. A full campaign can run into the thousands. The total depends on how many competitors are already doing this and how many questions you need to cover. It's not a one-week fix. Expect months of steady publishing before the AI starts quoting you regularly.
This week, stop trying to 'register' with ChatGPT. There is no form. Instead, make a list of the top ten questions your clients ask you. Write down the exact phrases they use. Those are your page topics. If you can write clear, fact-checked answers, publish them on your site. If you need help, Scott Gerke at FocusDude builds these pages for finance and insurance firms. He researches the questions, writes the answers, and formats them so AI engines can cite you.
When it works, someone asks ChatGPT for a recommendation in your area. The AI pulls your name from a page you published. It quotes your answer and links back to you. You're not paying for ads. You're not chasing referrals. You're just the business that showed up because you answered the question better than anyone else.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a Finance & Insurance ask
how to get my business to show up in ai searches
AI answers favor pages that answer one question well over homepages that say everything. Build a page per question your customers actually ask, and the engines have something to quote you on.
how much does AI SEO cost
AI SEO pricing varies. Some charge per page, others per campaign. FocusDude builds hundreds of pages to answer real questions. Ask for a fixed price per page or a flat project fee, so you know what you're paying.