Do I need an SEO company or can I do it myself?
For finance & insurance pros: your site may be leaking leads silently. A website & SEO audit uncovers the hidden problems, no jargon.
As a finance or insurance professional, you see competitors showing up higher in search results. You suspect your site has issues, but you're not sure if a costly agency is the only answer or if you can learn enough to fix it yourself.
For finance and insurance sites, Google has extra rules. Certain pages get ignored if they look thin, have duplicate content, or your site structure is messy. Many firms try DIY fixes, but they miss the invisible stuff: pages that never get indexed, broken links to critical landing pages, meta tags that confuse Google. These mistakes eat your leads and you never know. An audit shows exactly what's wrong.
An audit is a one-time deep dive, not a monthly retainer. It takes days to read every page and compare competitors. Costs depend on your site size, number of competitors, and how deep you want to go. Typically, a thorough audit falls between a few hundred and a couple thousand dollars. It's a fixed cost, not an open-ended bill.
This week, stop guessing. Don't sign a retainer until you know what you're fixing. Get a Website & SEO Audit from Scott Gerke at FocusDude. He reads your site like a search engine, finds the gaps, and hands you a list of what to fix, in plain English. You'll know if DIY is possible or if you need help. No jargon, no upsells.
After the audit, you have a clear map. You see which pages work and which don't. You know what you can fix yourself and what might need a pro. No more anxiety about unknown website problems. Leads start showing up, and your site earns its place in search results. You're back in control.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a Finance & Insurance ask
why is my website not showing up on google
Usually one of a few findable causes: pages blocked from indexing, no pages targeting what people search, or a site structure Google gave up on. An audit pinpoints which one within a day, with proof.
my website gets traffic but no leads
A website audit finds the gaps: unclear calls to action, slow pages, broken forms, or content that doesn't match what people search. Fix those before you spend more on ads.