Do I need an SEO company or can I do it myself?
You run a home services business. A website and SEO audit shows you exactly what's broken before you commit to a retainer or a DIY rabbit hole.
You own a home services company—plumbing, HVAC, landscaping. Your website looks fine, but the phone isn't ringing. You've heard about SEO, but agencies want monthly retainers you can't swing. You're used to fixing things yourself. You wonder if you can learn SEO on weekends. The problem is, you don't know what you don't know.
Most home services sites hide problems you can't spot by looking at the screen. Pages that Google ignores because of duplicate content. Service pages that never rank because the code tells search engines they're unimportant. Your 'drain cleaning' page might load fine but never show up when someone searches for it. That's not your fault—it's a technical gap. An audit digs through the code and finds these silent killers.
A manual audit where someone reads every page, checks the structure, and compares you to competitors takes a professional 10-15 hours. Cheap automated scans miss these issues. Scott charges a flat rate, not a monthly fee. The cost depends on the size of your site, but expect a few hundred dollars. If you decide to DIY, you'll have a roadmap. If you hire someone, you'll know exactly what to ask for, so you don't get sold services you don't need.
Don't sign a year-long contract before you know what's wrong. This week, get a real audit. Scott at FocusDude will read every page of your site and your competitors', then tell you in plain English: here's what you can fix on your own, here's where you need help. If you go DIY, you'll have a checklist. If you hire out, you'll have a clear scope of work to share.
You'll know exactly where your site stands. No more guessing if you're wasting time. You'll have a list of things to fix, sorted by what matters most. You'll either have a weekend project you can tackle or a clear reason to call a pro. Either way, you stop spinning your wheels.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a Home Services ask
why is my website not showing up on google
Usually one of a few findable causes: pages blocked from indexing, no pages targeting what people search, or a site structure Google gave up on. An audit pinpoints which one within a day, with proof.
my website gets traffic but no leads
A website audit finds the gaps: unclear calls to action, slow pages, broken forms, or content that doesn't match what people search. Fix those before you spend more on ads.