Do I need an SEO company or can I do it myself for my nonprofit?
A website and SEO audit for nonprofits answers that question before you spend a dime on retainers or DIY tools.
You run a nonprofit. Your website is not bringing in the donors or volunteers you need. You know it could do better in Google, but you can't afford a monthly retainer. You have time to learn, but you're not sure if DIY SEO is realistic for a site like yours. You've heard SEO is important, but every agency wants a contract. You wonder if you can just fix it yourself.
Many nonprofit websites have hidden problems that keep them invisible. Pages about your programs might not show up in search results. Duplicate content from event listings or donation pages confuses search engines. A slow site or broken links hurt your cause. You can learn to fix some of these, but you need to know which ones are broken first. That's the part that's hard to do without an audit.
A website and SEO audit for a nonprofit site costs between a few hundred and a couple thousand dollars. The price depends on your site's size and the depth of issues. Learning SEO yourself takes weeks, and you might still miss critical problems. The real cost is the time you invest or the supporters you lose while your site stays broken.
This week, don't sign a retainer. Don't buy an online course. Get an audit first. It tells you exactly what's broken and what you can fix yourself versus what needs an expert. If the problems are small, you can learn and fix them. If they're large, you'll know what to ask an SEO company to do. Scott Gerke at FocusDude reads every page of your site and your competitors' sites, then gives you findings with receipts, not jargon.
Once you have the audit, you'll know the truth. You'll have a clear, prioritized list of fixes. You can tackle the simple ones yourself and hire help only for the tricky parts. Your site will start working for you, bringing in more donors, volunteers, and awareness. You'll stop guessing and start moving forward.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a Nonprofits ask
why is my website not showing up on google
Usually one of a few findable causes: pages blocked from indexing, no pages targeting what people search, or a site structure Google gave up on. An audit pinpoints which one within a day, with proof.
my website gets traffic but no leads
A website audit finds the gaps: unclear calls to action, slow pages, broken forms, or content that doesn't match what people search. Fix those before you spend more on ads.