My team won't use AI tools
Getting a startup team to actually use AI isn't about the tools. It's about the setup and training that fits their daily work.
You bought the licenses. You sent the Slack message. Weeks later, everyone is still doing things the old way. In a startup or solo operation, every hour lost to manual work hurts. You feel like you lit the money on fire.
Teams ignore new tools when the tools feel like extra work. For a startup, speed is everything. If logging into an AI chat feels slower than just doing the task, people won't do it. The tool isn't wired into their actual files, email, or workflow. It lives off to the side. So it gets forgotten.
Cost depends on how many people need setup and how many existing systems you have. A solo founder with a messy Google Drive can often get set up in a day. A small team with shared folders and a CRM usually takes two to three days. The work is hands-on, done directly on your machines. You're paying for the time it takes to wire everything together and train your people, not for a license.
Pick one task that takes 30 minutes and show your team it done in 30 seconds. Scott Gerke does exactly this. He will sit with your team, wire Claude to your actual inbox and project files, and find that first obvious win. Do not start with a company-wide mandate. Do not send a list of tools. Start with one small, undeniable result.
Your team will use the tools because the tools are now the easier path. A report that took an hour appears with a single prompt. An email drafts itself from your notes. The daily grind gets lighter, and your team gets to move faster without a fight.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a Startups & Solo Founders ask
how can ai help small businesses
Start from the pain, not the tool: where do hours leak, where do leads die, what do you retype every week. A deep dive maps your specific business to the handful of AI uses that pay for themselves in the first month.
small business ai training
Skip the generic course. Train on your actual work: your emails, your quotes, your scheduling. People adopt tools that solve their Tuesday problems, not lecture material.