Your home service business never shows up in AI answers
If you run a Home Services company, this is why ChatGPT and Google AI skip you and name someone else. It is a fixable AI SEO problem.
A homeowner asks their phone for a plumber, an electrician, or a cleaner. The AI answer lists three local companies. None of them are yours. That is not bad luck. The AI engines pull from pages that answer one question clearly. Your service pages probably list everything you do on one page. The engine has nothing specific to quote.
AI answers do not read your homepage and figure out what you offer. They scan for a single page that matches a single question. When a homeowner asks who handles drain cleaning in a certain zip code, the engine looks for a page about exactly that. A general page about plumbing services does not get picked. Home Services companies lose out because they build one page for all jobs. The engine needs one page per job, per question, per area.
Fixing this takes a few weeks of focused writing, not months. The scope depends on how many services you offer and how many towns you serve. A three-service shop in one county might need forty pages. A full trades company across a metro area might need two hundred. The cost moves with the number of pages and the research behind them. Small scope starts in the low thousands. Large scope runs higher. No month-to-month guessing.
Start by listing every real question a homeowner asks before they call you. Not marketing phrases. Things like how much a water heater replacement costs, whether a slow drain means a broken pipe, or what a deep cleaning includes. Give Scott Gerke that list. He builds the pages, one question at a time, written the way AI engines want. You do not have to learn the tech. You just give him the questions your customers actually ask.
After the pages go live, the change is quiet at first. Then a homeowner types a question, and the AI answer names your company. Then another. Then another. You stop hearing that a competitor got the job because they showed up in a chat result. You have a library of pages doing the quoting for you, every hour, without paying for clicks.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a Home Services ask
how to get your business recommended by chatgpt
AI engines quote sources they trust. They pull from pages that answer real questions clearly, with facts they can cite. The fix is publishing pages built to be quoted: specific questions, direct answers, your name attached.
how much does AI SEO cost
AI SEO pricing varies. Some charge per page, others per campaign. FocusDude builds hundreds of pages to answer real questions. Ask for a fixed price per page or a flat project fee, so you know what you're paying.