How much should a logo cost for a WordPress site?
You run a WordPress site and need a logo that works everywhere. This page is about logo & branding pricing for WordPress Sites, no fluff.
You see logo prices all over the map. Fiverr says fifty bucks. A branding agency quotes five thousand. Nobody tells you what the extra money actually buys for a WordPress site. You just want a number that makes sense.
A cheap logo is one image file. You drop it on your WordPress header and hope. But your site stretches, shrinks, and lives on phones. One file breaks. You need versions for your footer, your favicon, your social shares. A WordPress site demands more shapes than most businesses realize.
What you pay for is the system. A real brand build gives you the logo mark, yes. But it also gives you exact colors, two or three fonts, rules for spacing, and file formats for every surface. That system costs between $1,200 and $4,500 for a solo practice. It goes higher if you need truck wraps, invoice templates, or a full style guide. The logo mark itself is the cheap part.
This week, stop comparing logo files. List every place your brand shows up: your WordPress theme, emails, packing slips, social profiles. If you have more than five, a single logo file will fail you. Scott Gerke builds the whole system once so every future design choice is already made.
Your site loads fast. Your header looks sharp on a phone. Your invoice matches your truck. You send one file to a printer and it just works. No more guessing if it looks right.
What our customers say
"Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways."
"Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project."
Other things people with a WordPress Sites ask
ai graphic design vs human
AI is a drafting tool, not a designer. Use it to explore fifty directions in an hour, then have judgment pick and refine one. The taste is the product; the generator is just speed.
when should you rebrand your business
Rebrand when the brand actively costs you deals, not when you are bored of it. And never throw away name recognition: most rebrands should evolve the look and keep the equity.